This is an update to the My Reaction of the Boston MarketingSherpa B2B Lead Gen Summit post.
MarketingSherpa just put out an article Seven Tactics to Improve Your Lead Gen: Top Takeaways from Sherpa’s B2B Demand Generation Summit ‘08 . I was quoted in tip #6. Optimization can help you work smarter, not harder, where I was talking about how we get together monthly to review results and see what can we test that will help move the needle.
These are some excellent takeaways, and I highly recommend reading all of them.
I also got kudos from my friends at ion interactive on my presentation in their blog entry titled Marketing Sherpa B2B Lead Gen Recap.
That's it for now; I'm headed home to catch the rest of the debate.
Wednesday, October 15, 2008
Optimization can help you work smarter, not harder
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1 comments:
nice job. seems like a really useful conference. I appreciated your summary and will incorporate it into my future plans.
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