Monday, June 23, 2008

You cannot fake social media

I was watching a really good video the other day titled Social Media Mistakes of Five Big Marketers. It is a segment from Joseph Jaffe's speech at the Association of National Advertisers' Integrated Marketing Conference. Jaffe explains some blunders that some major corporations make when it comes to social media. I think the biggest nugget that I took from that segment was the idea of "No Faking." I know this may seem simple, but some big corporations are still not getting it. They think they can treat social media just like any other media; make something up so it looks "social media~ish. The problem is that it stands out like a sore thumb, and your users will hate you for it.

If I could pass anything along it would be this: Don't be afraid about losing control, and just go with the flow. People are going to say what they want to say and it may not all be good. I feel that it's better to have these negative remarks it in an arena where you have a chance to fix the problem right away; rather than hearing it second hand.

You need to be honest with yourself. If you don't think you can handle this level of translucency then social media is not right for you. In a case like this Sometimes doing nothing is the best thing you can do.