Wednesday, April 18, 2007

Are you remarkable?

As you my discover from reading my blog that I am a big fan of Seth Godin. He is an incredible marketer, that has an eye for marketing. While reading his blog I came across a recent post where he shows the video of the first time he presented the "Purple Cow" concept. This video is the overview of his Purple Cow Book

The "Purple Cow" concept is the very concept that got me hooked on marketing. He talks about how we are in the world of mass media and inorder to succeed you need to have an idea that is remarkable. You need to think outside the box and come up with an idea that jumps out at people. Before that I hated marketing, and I thought marketeers are people who force thier products down EVERYONE'S throat. Seth talks about targeted marketing, and how you should market you product to people that are listening to your and in turn they will tell others. In my opinion word of mouth is the best form of advertising. If you can get a small group of loyal customers hyped on your message they will tell their friends, and from there the idea virus has begun. We are in a world where the traditional methods are not working. People don't watch TV, and read magazines like they used to. We don't move in a linear fashion, we watch our TV programs when we want to, and we read blogs and news feeds. So if you are to spark the intrest of a potential buyer you have to come up with an idea that is remarkable